Heavy Duty Truck Accessories

Chrysler's Ram Says No Guts, No Glory

When Ram Truck rolled out the

Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a Web conference on Thursday, Diaz said -- among other things -- that the economy notwithstanding, the road has not been all that rocky for Ram. Diaz said sales are up 26% year-to-date versus the same period in 2010, and the market share of the 1500 version is up 15%, while heavy-duty truck sales are up 27.7% at retail.

Diaz said the company is happy with its decision in 2009 to split the Ram truck brand away from Dodge. "The spinoff has allowed us to focus all creative and social media specifically toward truck buyers which gives Dodge its own brand space," he said. "The use of [actor] Sam Elliott's voice to market to truck buyers would be hard to match with sedan and minivan buyers. So our dealers are very happy with the specific focus on Ram, and the ads resonate very well with consumer groups."

Two new ads launching next month focus on performance. One has the truck doing what one usually associates with sibling brand Jeep: rock crawling. As the Ram Power Wagon climbs over boulders to summit a hillock with a dramatic vista of the Rockies in the background, Elliott says in his best gravelly voice: "You know why you don't see other full-sized pickup trucks straight off the line that can do this? 'Cause only one can: The Ram Power Wagon." The other spot showing Ram running with a pack of wild horses, again with the Rockies as a backdrop, touts the 1500 Hemi engine with a super touting the truck's MPG rating.

Hunter says the role of the ads is to create overall awareness about Ram capability "in a manner that inspires consumers to think differently about the Ram truck brand." The ads, which are via Dallas-based The Richards Group, were shot in various locations in the West, including the town HBO built for the set of "Deadwood." "Crew traveled from Northern California to Utah to capture the right scenes," said Hunter.

The Auburn Hills, Mich. company will launch an experiential program with Walmart and hunting accessories e-tailer Mossy Oak in the fall aimed at getting the Ram truck lineup on the ground where outdoor, lifestyle and commercial audiences shop. "This outdoor lifestyle partnership program will go live across thousands of Walmart stores," she said, adding that the company will have product specialists and local dealer representatives supporting on site.

The Truck Accessories that Get the Job Done

For the hard working, skilled laborer, most cars and trucks just will not do the trick. While the average commuter uses their vehicles to get around town, drive to and from work, or to run their daily errands, skilled laborers utilize their trucks as a tool necessary to complete their jobs. Doing so puts a lot of wear and tear on a truck and its collective parts. Many people do not consider about all of the effort these hard working Americans and their trucks put forth in order do the jobs that most people are incapable of. As mentioned before, not just any truck will do. They require heavy duty pick ups as well as high quality truck accessories to be successful in their chosen fields. If they do not possess these essential tools, then they are sure to be left behind in the dust of the competition.

There are so many different truck accessories that are required to protect a skilled laborer’s most important tool, their pick up. Without a reliable vehicle, they cannot get themselves, their employees, or their equipment from job site to job site. In order to keep their transportation in proper shape, they need to equip it with the necessary trimmings to complete their work. A worker’s truck goes through a lot of regular wear and tear each and every day. Throwing tools or debris in the bed of the truck will eventually wear it down and cost a lot of money in the long run. That is why equipping the bed with a durable bed liner is essential. Not only does it save money and the truck, it will keep it looking good as well. A good bed liner protects the bed and makes it much easier to clean at the end of each day.

The rear window often needs protection as well. With all of the day’s work being stored in the back, there is always potential of something going right through the glass. There are protective bars and cages available that can be placed over the rear to prevent such damaging occurrences. It would be a major shock with potentially devastating consequences if something were to shatter the back window in the middle of a drive.

Another way to prevent such an occurrence is to keep all of the tools organized. There are numerous truck accessories that can make the job a lot easier and keep the truck clean and damage free at the same time. A wide variety of custom tool boxes are out on the market that can be tailored to fit the demands of any job.

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