Home Made Beef Jerky

Has Perky Jerky Lost Its Perk?

While the U.S.D.A. wouldn’t comment on Perky Jerky’s case specifically, officials explained that the Food Safety and Inspection Service “would not allow producers of beef jerky to add sufficient quantities of guarana to produce a stimulant effect.” In short, the feds told Perky Jerky to go cold turkey.

Since then, Mr. Levin says he has quietly mellowed the brand’s high-octane formula and turbocharged marketing. The word “caffeine” does not appear on new promotional materials or packaging. “We’ve taken down the levels of guarana,” he said. Nowadays, he added, a single serving of Perky Jerky has about as much caffeine as a Diet Coke. (So far, there’s been little mention of the lowered caffeine dose on the company’s Web site, though it did come up on Twitter .)

“We live in a very gray area of government regulation and that’s why we have to be very careful with what we say and how we say it,” Mr. Levin said.

And therein lies a challenge. Ever since the Englewood, Colo., company introduced its unusual snack in August 2009, the product has been marketed to adrenaline junkies as “the meat with a motor.” Mr. Levin still pitches it to the media with a larger-than-life origin story: He and Mr. Keiser were riding a chairlift together at the Snowbird ski resort in Utah when they realized that the beef jerky they’d stashed in a knapsack had been baptized by a leaky Red Bull. He says that they ate the soggy, yet fuel-injected snack and — voila! — the idea for Perky Jerky was born.

During a preliminary interview this April, Mr. Levin explained that getting distribution in national chain stores had been challenging, but that Perky Jerky appealed to retail category managers who “have seen lightning strike before in the form of 5-Hour Energy and even Red Bull.” He added: “This is the next Red Bull.” The strategy seemed to be working. In June, Target stores nationwide began carrying Perky Jerky.

So what do you do when your product loses a main selling point? In other words: What’s Perky Jerky without the perk? Mr. Levin says he hopes to pivot the brand toward a high-end audience by approaching retailers like Whole Foods and Lululemon, pitching it as a low-calorie, protein-rich snack with quality ingredients or, as he puts it (with a straight face), “the filet mignon of beef jerky.”

That might require overcoming stereotypes that lump beef jerky with cowboys, rowdies and the late wrestler Macho Man Randy Savage , who for many years exhorted television viewers to “Snap into a Slim Jim!” It would also mean attracting more female snackers, Mr. Levin added. But that could be tricky for a brand whose slogans include “Everyone wants my meat,” a line that’s available on $20 T-shirts sold at the company’s Web site. Asked whether the shirts jibe with the upscale image he wants to create, he said, “You have to do something that gets people’s attention.

Some Tasty Beef Jerky Recipes | Articles Studio

Beef jerky was not originally considered as a snack food because they were a necessity. Folks used to cook recipes of beef jerky to help them survive the long travels in the wilderness. They also used beef jerky recipes if they had to find a way to keep meat edible through the winter. Since there was no refrigeration in those days, ships, armies, and travelers would rely on preserved meat.

In this day and age, we use beef jerky recipes to prepare a delicious snacks. Folks who like to hunt usually cook up beef jerky recipes. After all, the best beef jerky is made from wild big game. Great beef jerky recipes use meat from deer, moose, elk, and other similar animal. However, most of us do not realize that we can make our own beef jerky recipe. Cooking beef jerky at home is not a widespread practice. I have to admit that I had been eating Slim Jim jerky for years before I even realized that I could make my own. It would have been nice if I had realized it sooner.

For the past several months, I have been trying to perfect my beef jerky recipes. I have managed to impressed a lot of people who were not beef jerky fans. Before she tried my creations, my mother would not touch the stuff. In her opinion, beef jerky was disgusting, oily, and awful. I can’t really blame her because the majority of the store-bought beef jerky recipes are of poor quality. Most of their original flavor have been lost because they’ve been sitting in plastic bags for months, and have been stuffed so full of artificial preservatives.

In contrast, homemade beef jerky recipes can preserve the flavor of the meat for a longer period. The flavor of the meat intensifies when you dry it and turn it into beef jerky. People who only like mild food may not appreciate beef jerky because they often have an intense flavor. Nonetheless, a lot of people also love beef jerky recipes. You should try some homemade beef jerky, even if you have not enjoyed beef jerky in the past. After all, you don’t have to keep eating it if you don’t like it. However, you will have found a delicious new treat if you do like it.

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