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The accidental designer

Growing up in Toowoomba, Finch fled the nest when he was 17 and headed to France where he fell in love with the beauty of haute couture. But it was a visit to London, which had the potential to change everything.

There was an interview with the prestigious fashion school Central Saint Martins, including the former include Stella McCartney and Hussein Chalayan. It went well, but the exorbitant fees for foreign students put his ambitions on ice. Finch returned home.

"I could not even get a job in retail in Brisbane so I started telemarketing, selling copiers," Finch, 28, said.

"Strangely, it has led to a job in a wholesale fashion business, so I started there and discovered I was good enough in sales. Ultimately, I wanted to be a creator, but I had to take the back door. "

After perfecting his skills in sales, Finch returned to London in 2004, providing an internship with Ashe Peacock, who has sold in Australia and New Zealand for the British label with its fashionable shops and agency Antipodium.

In early 2006, the team found a gap in the supply of Shop: wardrobe staples with a directional edge.Sister Fenella Peacock (whose empire line label was a success of the 80) came on board, the work of Fremantle in Western Australia, and Finch got his first try to conceive. "We started with shirts and shirt dresses," he said. "I used to sketch out Fenella fax and we would work together on them."

The range Antipodium first capsule, designed as a one-off, was exhibited at London Fashion Week in December 2006. It was an instant hit, championed by British Vogue and snapped up by luxury department store Liberty.

"At the time, the gypsy skirt reigned supreme," Finch said of the mood and bobo. "Antipodium, however, was clean. Emma Elwick of Vogue she sums up as "confident simplicity." We had an overwhelming response to the first collection and doubled with the second season. The label is kind of happened by accident. "

Ashe Peacock helps now while raising three young children, Fenella Peacock has an eponymous label, which is a separate part of the company and Antipodium is essentially the work of Finch and his team, based in a busy East London studio."The label is still very collective," said Finch, pointing to the artistic collaborations that appear every season. "This is all the people who inspire us."

This includes following the celebrity of the label, the most faithful of the British model and is it girl Alexa Chung, who discovered the label in the first season. "She had come to the showroom with a friend, but I'm pretty vague about celebrities," says Finch. "I just met this girl, Alexa, we are very good and then I had to Google him.

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